Course Overview
This program provides candidates with the understanding of the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople.

Target Audience
Sales & Marketing practitioners and senior business leaders with enterprise-wide responsibilities

Topics:
Consumer and Buyer Behavior
Retail Marketing Methods
Integrated Marketing Communications
Global Marketing Strategy
Selling Strategy and Practices
Direct Marketing Methods
Marketing Research
Advanced Integrated Marketing Communications
Sales Management
Business Marketing
Internet/Interactive Marketing
Marketing Consulting for Small Business
Strategic Marketing Management
Advanced Marketing Strategy